Whether you’re leading a company, launching a business, changing careers or stepping into a bigger role, you need to be able to clearly explain who you are, what you do and why it matters.
For more than 25 years, I’ve developed communications strategies for financial services and other professional organizations and their executives, with an understanding of compliance and regulatory review. We’ve helped build brands, put names in the headlines, launched products and materials and developed loads of content.
The most valuable component of every communications endeavor is what happens before anything is visible. It’s what happens in the strategy session where the CEO, the CMO and the VP of Sales all have differing views on the best marketing and sales tactics. It’s what happens when we talk about answers to the hard questions the media might ask. It’s what happens when we ask why a company, product or service really even exists. It’s what happens when we get to the heart of what a company stands for and its core messaging, and when we develop its voice.
Once you know the heart of your message and are ready to communicate it clearly, every marketing effort comes into focus.
So, I’ve refined two offerings to help clients get the heart of their message:
The Heart (Company Positioning & Executive Alignment) is A.Z. Communications’ new company positioning program. We work together with you to develop a messaging framework for your company and make recommendations for getting all your communications and marketing efforts on the same page.
The Voice (Executive Communications Counsel) is our communications counsel offering for individuals who need help communicating with clarity, confidence and consistency. This can take the form of more personalized messaging work, media or presentation coaching, talking points and speechwriting, presentation review or simply guidance on high-visibility communications.
The Heart and The Voice can also be used together: The Heart to align the company’s message, The Voice to help its leaders deliver it.
These are just two of AZ Communications’ offerings, alongside our full range of media relations, content and public relations support.
Every engagement is tailored to your specific needs. Let’s talk about yours.
Learn more on our Services page