{"id":1294,"date":"2014-02-22T07:59:51","date_gmt":"2014-02-22T07:59:51","guid":{"rendered":"https:\/\/azcommunications.net\/az\/?page_id=1294"},"modified":"2026-03-10T23:37:54","modified_gmt":"2026-03-10T23:37:54","slug":"expertise","status":"publish","type":"page","link":"https:\/\/azcommunications.net\/az\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(138,41,41,0.96) 40%|rgba(138,41,41,0.45) 40%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(138,41,41,0.96)&#8221; background_color_gradient_start_position=&#8221;40%&#8221; background_color_gradient_end=&#8221;rgba(138,41,41,0.45)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; background_image=&#8221;https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2021\/02\/SD_Trolly.jpg&#8221; background_blend=&#8221;color&#8221; custom_padding=&#8221;8vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1200px&#8221; custom_padding=&#8221;4%|4%|4%|4%|true|true&#8221; border_color_all=&#8221;#f37835&#8243; border_width_bottom=&#8221;8px&#8221; border_width_left=&#8221;8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Heebo|900||on|||||&#8221; header_text_color=&#8221;#8a2929&#8243; header_font_size=&#8221;60px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.2em&#8221; background_layout=&#8221;dark&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #ffffff;\">FiNANCIAL SERVICES<\/span><\/h1>\n<h1><span style=\"color: #ffffff;\">Expertise<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_text=&#8221;Get The Gist&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f37835&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;9px||||false|false&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#28bcba&#8221; custom_margin=&#8221;1%||||false|false&#8221; custom_padding=&#8221;1%|2%|1%|2%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fcc56f&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.3em&#8221; background_color=&#8221;#28bcba&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;25px||25px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Expertise in creating and executing well-planned, integrated FINANCIAL communications strategies.<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>\u00a0 About Us<\/h1>\n<p>&nbsp;<\/p>\n<p><span>Amy Zimmerman founded A.Z. Communications, bringing more than 25 years of communications and public relations experience to asset managers, banks, RIAs and other professional service organizations. Amy advises investment firms and other organizations on strategic communications, brand positioning, messaging, media relations and content.<\/span><\/p>\n<p>Financial firms face unique communications challenges: explaining complex investment strategies, differentiating products in competitive markets, and maintaining credibility with investors and regulators.<\/p>\n<p>A.Z. Communications specializes in translating complex financial ideas into clear messaging that resonates with investors, advisors, journalists, and industry audiences. Our work supports brand positioning, thought leadership, product launches, media engagement and executive visibility.<\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-34px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2025\/06\/short-sleeve-dress-straight-pose-in-hallway_square-.jpeg&#8221; title_text=&#8221;short sleeve dress straight pose in hallway_square&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Amy Zimmerman<\/h1>\n<p>&nbsp;<\/p>\n<p>Amy Zimmerman is a communications strategy and PR consultant and writer with more than 25 years of experience. She started A.Z. Communications in 2007 to bring marketing communications programs and content to financial,\u00a0 investment management, professional service and nonprofit organizations.\u00a0<\/p>\n<p>Prior to starting A.Z Communications, she served in account management for a communications agency; in PR and as a financial writer for large, San Diego investment firms and broker-dealers; a publications manager for a biotech firm and a content editor for an internet start-up. Her experiences have shaped her leadership and communications advisory skills. She now works as or alongside her clients&#8217; communications departments, or as their fractional communications officer.\u00a0<\/p>\n<p><span style=\"font-size: 14px;\">Amy earned a Bachelor of Arts degree from Fordham University in New York City. Living in San Diego, Amy is a member of Women in ETFs and the IABC. She has served on the Board of Directors for Women\u2019s Empowerment (WE) International, an organization that provides microfinance loans to some of the world\u2019s most disadvantaged women. She currently volunteers at the Monarch School for children affected by homelessness, and formerly has volunteered with the International Rescue Committee.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f5&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#fcc56f 48%|#f4f4f5 48%&#8221; background_color_gradient_start=&#8221;#fcc56f&#8221; background_color_gradient_start_position=&#8221;48%&#8221; background_color_gradient_end=&#8221;#f4f4f5&#8243; background_color_gradient_end_position=&#8221;47%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;Heebo|900||on|||||&#8221; header_2_font_size=&#8221;60px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Heebo|700||on|||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;4px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Get In Touch<\/h3>\n<h2>Get In Touch<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwIn19@&#8221; 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link_option_url=&#8221;https:\/\/visitor.r20.constantcontact.com\/manage\/optin?v=001XWTM8Vlkw3bju6XaVPyrCg_cB651IpLe&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;16px&#8221; header_font_size_phone=&#8221;14px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_newsletter_form=&#8221;padding-top: 16px !important;&#8221; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; border_width_all_fields=&#8221;2px&#8221; border_color_all_fields=&#8221;#B1B5B9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FiNANCIAL SERVICES ExpertiseExpertise in creating and executing well-planned, integrated FINANCIAL communications strategies.\u00a0 About Us &nbsp; Amy Zimmerman founded A.Z. Communications, bringing more than 25 years of communications and public relations experience to asset managers, banks, RIAs and other professional service organizations. Amy advises investment firms and other organizations on strategic communications, brand positioning, messaging, media [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1306,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[row header=\"About us\"]\n[full_column]\n\n<img class=\"alignright wp-image-1642\" src=\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2016\/07\/b330web-e1470003473887.jpg\" width=\"300\" height=\"322\">Amy Zimmerman founded A.Z. Communications, bringing 20+ years of marketing communications and public relations experience to investment managers, professional service firms and non-for-profit organizations. Unlike typical agencies, A.Z. Communications is a small group of consultants\u2014marketers and public relations specialists, writers and graphic designers\u2014each with 15-20+ years expertise in their field. We bring the most appropriate, relevant and experienced consultants to your team.\n<h4>Amy Zimmerman\u2019s bio<\/h4>\n<strong>Amy Zimmerman<\/strong>&nbsp;is a marketing communications consultant and writer with more than 20 years of experience. She started A.Z. Communications in 2007 to bring marketing communications programs and content to financial,&nbsp; investment management, professional service and nonprofit organizations. Her prior work experience has included:\n<ul>\n \t<li>Account management for a communications agency in San Diego where she managed large-scale communications programs.<\/li>\n \t<li>Public relations management at Nicholas-Applegate Capital Management where she was responsible for public and media relations, media training and content development.<\/li>\n \t<li>Content direction for Internet Stock News where she was responsible for the content of a financial news website.<\/li>\n \t<li>Publication management for Elan Pharmaceuticals, where she managed and facilitated of the development of publications based on Elan drug research.<\/li>\n \t<li>Marketing services for LPL Financial Services where she developed materials for the firm\u2019s independent financial advisors including advertisements, articles, press materials, newsletters and other communication materials.<\/li>\n<\/ul>\nAmy earned a Bachelor of Arts degree from Fordham University in New York City. Living in San Diego, Amy has served on the Board of Directors for Women\u2019s Empowerment (WE) International, an organization that provides microfinance loans to some of the world\u2019s most disadvantaged women. She currently volunteers at the Monarch School for children affected by homelessness, and formerly has volunteered with the International Rescue Committee.\n\n<a href=\"http:\/\/linkedin.com\/in\/amyzimmermansd\" target=\"_blank\" rel=\"noopener\"><img class=\"alignleft size-full wp-image-1541\" style=\"margin-right: 5px;\" src=\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2014\/02\/linkedin-small.jpg\" alt=\"LinkedIn\" width=\"20\" height=\"20\"><\/a> Connect with me on <a title=\"LinkedIn\" href=\"http:\/\/linkedin.com\/in\/amyzimmermansd\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\n\n[\/full_column]\n[\/row]\n\n[spacer height=\"40\"]\n\n[full_width]\n[\/full_width]","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1294","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/comments?post=1294"}],"version-history":[{"count":4,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1294\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1294\/revisions\/2552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/media\/1306"}],"wp:attachment":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/media?parent=1294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}