[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Header” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(138,41,41,0.96)” background_color_gradient_end=”rgba(138,41,41,0.45)” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”40%” background_color_gradient_end_position=”0%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2021\/02\/Bay.jpg” background_position=”bottom_center” background_blend=”color” custom_padding=”8vw||10vw||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” locked=”off”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.8.1″ max_width=”1200px” custom_padding=”4%|4%|4%|4%|true|true” border_color_all=”#f37835″ border_width_bottom=”8px” border_color_bottom=”#FFFFFF” border_width_left=”8px” border_color_left=”#FFFFFF” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.4.6″][et_pb_text _builder_version=”4.8.1″ header_font=”Heebo|900||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_letter_spacing=”2px” header_line_height=”1.2em” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_button button_text=”Get The Gist” button_alignment=”right” _builder_version=”4.8.1″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#f37835″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”5px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”9px||||false|false” custom_padding=”20px|30px|20px|30px|true|true” locked=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” background_color=”#fcc56f” column_structure=”1_5,3_5,1_5″][et_pb_column type=”1_5″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|false|false”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|false|false”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_font_size=”16px” header_font_size=”35px” header_2_font_size=”30px” header_2_line_height=”1.3em” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”68px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” text_font_size__hover_enabled=”on|desktop” text_line_height=”1.8em” sticky_enabled=”0″]<\/p>\n
Our client list over the years reflects our passion for telling interesting stories about companies and people doing great things, and the long-term relationships we\u2019ve built doing so.\u00a0 Our current and former clients include:<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”5%|5%|5%|5%|false|false”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”-25px||||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_gallery gallery_ids=”2169,2174,2173,2181,2177,2176,2170,2183,2171,2175,2180,2172,2182,2178,2179″ posts_number=”16″ show_title_and_caption=”off” _builder_version=”4.9.0″ _module_preset=”default”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”#8b2b2b” background_color_gradient_end=”#ec7435″ background_color_gradient_direction=”90deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”0%” top_divider_color=”#c4c4c4″][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.8.1″][et_pb_row admin_label=”row” _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”row” _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2021\/02\/Case-Study.jpg” title_text=”Case-Study” _builder_version=”4.9.0″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”]<\/p>\n
An investment manager of more than 20 years asked us to help rebrand their company as it slowly changed its business focus. In the past, the firm had served both family offices and private, charitable organizations with financial and investment management, weighted toward the latter. As the firm shifted to become more of a multifamily office, they struggled to tell their story to the families referred to them because they\u2019d become \u201cstuck\u201d in an institutionally focused way of communicating. They were finding that potential family-office clients didn\u2019t understand the value of their services, nor how they managed assets.<\/p>\n
A.Z. Communications helped the firm to develop their messages to family offices, simplifying the communication of their business processes with language that would be better understood by this client base. Additionally, we incorporated their new brand messages into a website developed for the firm, as well as into a new pitch presentation book and quarterly market commentary updates.<\/p>\n
Equipped with their new messages, materials and \u201cvoice\u201d for the firm, our client reported being better able to communicate what they do, and feeling more confident in doing so. They report that the sales materials we developed for them helped close business and brought in more referrals because family offices now better understand the value of their services.<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” background_color=”#f4f4f5″ use_background_color_gradient=”on” background_color_gradient_start=”#fcc56f” background_color_gradient_end=”#f4f4f5″ background_color_gradient_direction=”90deg” background_color_gradient_start_position=”48%” background_color_gradient_end_position=”47%”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ header_2_font=”Heebo|900||on|||||” header_2_font_size=”60px” header_2_letter_spacing=”2px” header_2_line_height=”1.3em” header_3_font=”Heebo|700||on|||||” header_3_font_size=”18px” header_3_letter_spacing=”4px” header_3_line_height=”1.3em” background_layout=”dark” max_width=”800px” custom_margin=”||0px||false|false” header_2_font_size_tablet=”40px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwIn19@” button_text=”Contact us” button_alignment=”left” _builder_version=”4.8.1″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#1b123d” button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”5px” button_font=”|700||on|||||” custom_margin=”||||false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”20px|30px|20px|30px|true|true” locked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_signup provider=”constant_contact” constant_contact_list=”add_new_account” layout=”top_bottom” first_name_field=”off” last_name_field=”off” title=”Get The GIST” button_text=”Get The GIST” _builder_version=”4.9.0″ form_field_background_color=”rgba(0,0,0,0)” header_font=”Heebo|700||on|||||” header_font_size=”18px” header_letter_spacing=”4px” header_line_height=”1.3em” form_field_font=”|700||on|||||” form_field_font_size=”14px” form_field_letter_spacing=”5px” form_field_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#f37835″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”5px” button_font=”|700||on|||||” button_custom_padding=”20px||20px||true|false” background_layout=”light” custom_margin_last_edited=”off|phone” link_option_url=”https:\/\/visitor.r20.constantcontact.com\/manage\/optin?v=001XWTM8Vlkw3bju6XaVPyrCg_cB651IpLe” link_option_url_new_window=”on” header_font_size_tablet=”16px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” custom_css_newsletter_form=”padding-top: 16px !important;” border_radii_fields=”on|0px|0px|0px|0px” border_width_all_fields=”2px” border_color_all_fields=”#B1B5B9″ locked=”off”][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
CLIENTSOur client list over the years reflects our passion for telling interesting stories about companies and people doing great things, and the long-term relationships we\u2019ve built doing so.\u00a0 Our current and former clients include:Case StudyInvestment Manager Rebrand An investment manager of more than 20 years asked us to help rebrand their company as it slowly […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[row topmargin=\"true\"]\n[header type=\"3\" line=\"twoLines\"]Here are a few of our clients\u2019 stories:[\/header]\n
![\"hands_pointing\"](\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2014\/02\/cs01.jpg\")
\n\nAn investment manager of more than 20 years asked us to help rebrand their company as it slowly changed its business focus. In the past, the firm had served both family offices and private, charitable organizations with financial and investment management, weighted toward the latter. As the firm shifted to become more of a multifamily office, they struggled to tell their story to the families referred to them because they\u2019d become \u201cstuck\u201d in an institutionally focused way of communicating. They were finding that potential family-office clients didn\u2019t understand the value of their services, nor how they managed assets.\n\nA.Z. Communications helped the firm to develop their messages to family offices, simplifying the communication of their business processes with language that would be better understood by this client base. Additionally, we incorporated their new brand messages into a website developed for the firm, as well as into a new pitch presentation book and quarterly market commentary updates.\n\nEquipped with their new messages, materials and \u201cvoice\u201d for the firm, our client reported being better able to communicate what they do, and feeling more confident in doing so. They report that the sales materials we developed for them helped close business and brought in more referrals because family offices now better understand the value of their services.\n\n<\/div>\n![\"financial](\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2014\/02\/cs02.jpg\")
\n\nA service provider to financial advisors, the first of its kind, asked us to help bring them more exposure. Faced with a multitude of new competition, they needed to attract more attention. They were also concerned that some less-than-scrupulous practices of some of their competitors would reflect poorly on them, so they needed to set themselves apart.\n\nWe started by fine tuning their existing marketing messages to better capture the attention of their market and differentiate them from their competitors. We edited their website content to incorporate new brand messaging, wrote bylined topical articles for financial trade publications that illustrated the expertise of the company and highlighted key issues their target audience needed to know about. The firm now has a bimonthly column with a byline of one of firm\u2019s vice presidents that appears in a key financial trade publication and brings them a great deal of exposure.\n\nOur client reports getting new business calls from people who have read their new articles in the financial media. People increasingly recognize them at conferences and know who they are because of their familiarity with their regular column. The column serves as a conversation starter not only with new prospects, but with financial reporters who use them for expert quotes in stories they write. The momentum for them has been palpable.\n\n<\/div>\n![\"trainStation\"](\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2014\/02\/cs03.jpg\")
\n\nAn ETF strategist approached us after undergoing significant consolidation at their firm. Several different marketing leads had initiated different campaigns over the years, and the result was a suite of mismatched materials. They needed a new strategy for a consistent brand.\n\nWe started with a brand audit, a review of existing and past materials. We asked a lot of questions: What worked? What didn\u2019t? Why? What did they want the firm\u2019s image to be now? And we asked for the opinions of multiple stakeholders to gain different perspectives.\n\nOur next step was to make recommendations and create a brand book, to serve as the foundation of all the firm\u2019s future marketing communications and sales efforts. The brand book would become the guide for creating materials with consistent messaging and visuals. We then launched a new website, pitch book, materials, and ongoing communications strategy to reach the firm\u2019s clients and prospects.\n\nThe firm's sales team reports that, because of the consistent (and tracked) outgoing communications, they are able to make more and better-received outgoing calls because their eblast communications have opened doors and proactively answered questions before they were asked. Advisors (clients of the firm) report they have the information they need for their clients, as well as a better understanding of the firm's investment process and philosophy. Sales and communication have increased for positive results.\n\n<\/div>\n![\"case](\"https:\/\/azcommunications.net\/az\/wp-content\/uploads\/2014\/02\/cs04.jpg\")
\n\nA new provider of IRAs approached us ready to offer its product on a large broker-dealer platform. The company needed of launch materials, including a website. While suitable for retirement accounts of all sizes, this IRA product was designed specifically for accounts of less than $100,000 and to be an easy-to-use, cost-effective retirement solution for financial advisors and their clients.\n\nWith so many products on the market, we needed to uncover and clearly illustrate the IRA\u2019s value: the how and why the product is an easy-to-use, cost-effective solution. While the product would initially be available only through financial advisors, we needed to appeal to institutional platforms, financial advisors and clients alike, capturing key selling points for each audience. Once we\u2019d established a strong value proposition for both the firm and its new product, we created sales materials for each audience, and a website segmented into three separate areas.\n\nThe result is a comprehensive yet simple package to launch the product onto a broker-dealer platform. We designed materials to be easily adapted for use with future broker-dealer platforms as the firm expands the product\u2019s availability.\n\n<\/div>\n[\/row]","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1348","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":23,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1348\/revisions"}],"predecessor-version":[{"id":2346,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/pages\/1348\/revisions\/2346"}],"wp:attachment":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/media?parent=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}