{"id":1595,"date":"2015-04-06T21:41:19","date_gmt":"2015-04-06T21:41:19","guid":{"rendered":"http:\/\/azcommunications.net\/?p=1595"},"modified":"2017-06-14T19:36:41","modified_gmt":"2017-06-14T19:36:41","slug":"address-negative-perception-head-on","status":"publish","type":"post","link":"https:\/\/azcommunications.net\/az\/address-negative-perception-head-on\/","title":{"rendered":"Address negative perception, head on."},"content":{"rendered":"<p>We&#8217;re quoted in <em>Investment News<\/em> (<a href=\"http:\/\/http:\/\/www.investmentnews.com\/article\/20150401\/FREE\/150409993\">Get Clients on Board with a Merger or Acquisition<\/a>) this week, talking about important components of rebranding when two firms merge into one. The point we make is that whether it&#8217;s your firm&#8217;s brand or rebrand, it&#8217;s important to be proactive in your communication and address any potential negative perception from clients and prospects, head on.<\/p>\n<p>You can minimize client and prospect concerns by anticipating what those concerns may be ahead of time and making a plan to convey your value and the positive aspects of your firm and services. This is a key part of any successful brand development.<\/p>\n<p>Take a peek at the article:<br \/>\n<a href=\"http:\/\/www.investmentnews.com\/article\/20150401\/FREE\/150409993\">Get Clients on Board with a Merger or Acquisition<\/a> <\/p>\n<p>We&#8217;d love to work with you to create marketing communication materials that convey<br \/>\npowerful, clear messages to your clients. <\/p>\n<p>Contact us today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re quoted in Investment News (Get Clients on Board with a Merger or Acquisition) this week, talking about important components of rebranding when two firms merge into one. The point we make is that whether it&#8217;s your firm&#8217;s brand or rebrand, it&#8217;s important to be proactive in your communication and address any potential negative perception [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":1,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"predecessor-version":[{"id":1702,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/posts\/1595\/revisions\/1702"}],"wp:attachment":[{"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azcommunications.net\/az\/wp-json\/wp\/v2\/tags?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}