Whether you’ve been in business for 3 months or 30 years, making sure you have your story straight, firm wide, carries an equally high level of importance. What do you offer your clients? How is this different from what your competitors do? Perhaps most importantly, how are you communicating this on a regular basis to your clients, prospects and employees?
Many times, people ask me to help them create programs and sales communications for their businesses, before they have thought through their objectives, defined their the key messages and/or how they’d like to be perceived. Creating marketing programs and materials without a powerful value proposition is not a formula for success. While putting your name out there is important, developing a winning strategy for what you’ll say and how you’ll say it is how you’ll get results. This means getting your story straight first, before you start telling it.
Our job is more than creating your communication programs and materials. It’s helping you to get your story straight in everything you do. The results of our work appear in stronger, more compelling messages for your audiences, and often in more cohesive internal teams with more focused and united visions of firm goals, as well as well-communicated plans for reaching them.
Let us help you tell and get your story straight. Give us a call.
“Things worth telling, take time”
Nicholas Denmon
“Sometime reality is too complex. Stories give it form.”
Jean Luc Godard