Word choices–both written and spoken–affect perception in every part of our marketing efforts: day-to-day conversations, presentations, web sites, marketing materials, social media outlets and more. Developing strong messaging before beginning your communications will help you consistently be perceived as you intend.
In creating messaging for our clients, we help you to:
Define the problem you seek to solve
Successful communications are purposeful and have clear intentions toward a defined goal. This means that before creating that web site content, brochure or social media campaign, defining the end goal is a crucial first step.
Anticipate challenging questions
While successful and efficient communication inspires thoughtful questions, it’s also ready and bullet proofed with the answers to common and challenging questions, often before they’re posed. Eliminate objections before they arise.
Tell a story
Put your business’ products and services into the context of a story, one that makes you the hero by solving a problem. This not only helps the client or prospect better understand how you can help them, but also betters the chances they’ll retell that story, just as you told it.
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take,’ she asked. ‘Where do you want to go,’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.’ ”
—Lewis Carroll