Words matter. Impressions last. With the lightning-speed of communications today, it can make a difference to take a step back and think about what and how your firm communicates to your clients and prospects. While you may be able to broadcast your message out there over social media platform channels and ads, you can do more harm than good if you aren’t thinking your messages through.
Often we find that investment product management teams are surprised by the unintentional messages they and their teams may be sending through their content, or that those messages just aren’t resonating with the audiences they’re intended for. Exploring this means looking in all the places your messages are shared: your websites, presentations and pitch books, sales presentations, articles and media mentions.
Consider the following questions:
* Do you ever have to re-explain how your products are different?
* Does your entire team (sales, office staff, etc.) use the same consistent messages?
* Are your website, materials and pitch books helpful to you and to them?
If you aren’t crystal clear that you and your team are sending the right messages to the right audiences, we can help.
A.Z. Communications offers marketing materials and ongoing content, communications audits, brand identity platforms and public/media relations.
We work with investment management firms, and we’d love to help you develop content that communicates what you need to say.