Investment advisory firms come to us to build communication platforms to launch new ETFs and mutual funds, and to attract new interest in existing funds. We’ve helped banks get the word out about not only their services but the philanthropic work they do in their communities. We’ve created ongoing communications plans for financial, telecommunications, and nonprofits. We even re-created entire RFP databases for firms needing to better tell their stories. While new clients approach us with a variety of challenges, most fall into one of the following categories:
- “We know we have a great service/product, but not enough people know about it, understand it or the full extent of what we do.”
- “We have a new product or service to launch.”
- “We have great ideas for a new [presentation, article, social media campaign…], but don’t have the time or the know how to execute them.”
As communications strategists, our job is to help you break through your communications barriers and reach your target audiences with the right messages through the appropriate mediums. This can mean helping you to develop a new platform, brand and the corresponding materials or presence with media. It can also mean we weigh in about how your existing communications are likely being perceived. We help you to communicate just what you want to say so that the right people will listen, at the right time in the right place.
Our consulting services generally fall into three categories:
- Story building, messaging communications platforms.
- Communications plans (what will you do with those messages, stories and platforms?)
- Execution of plans (ongoing communications development and dissemination)
We can help you to tell your story in the way it will best register with your audiences.
Whatever your communications challenges, we’d like to work with you to overcome them and help you get the interest of your audiences. Give us a call.