We’re quoted in Investment News (Get Clients on Board with a Merger or Acquisition) this week, talking about important components of rebranding when two firms merge into one. The point we make is that whether it’s your firm’s brand or rebrand, it’s important to be proactive in your communication and address any potential negative perception from clients and prospects, head on.
You can minimize client and prospect concerns by anticipating what those concerns may be ahead of time and making a plan to convey your value and the positive aspects of your firm and services. This is a key part of any successful brand development.
Take a peek at the article:
Get Clients on Board with a Merger or Acquisition
We’d love to work with you to create marketing communication materials that convey
powerful, clear messages to your clients.
Contact us today.