A.Z. Communications is pleased to announce the recent launch of Blankinship & Foster’s new website. A wealth management firm in Solana Beach, CA that provides integrated financial planning and investment management, the team came to us to help fine tune their messages for a new website and other materials. We put our years of experience working with RIA firms to work and are thrilled with the results. Please visit www.bfadvisors.com.
Our process
We rarely jump into a website or other project without first digging deep with our client to determine their unique value proposition, what they offer to clients that differentiates them from all the other investment management firms out there. Typically, this involves a two to four hour session in which we ask a lot of questions, and just as advisors listen to their clients before building their financial plans, we listen so that we can get to know your business and make customized recommendations. We put together a key messaging platform for you to use as the basis of all your forthcoming marketing materials so that your messaging is consistent in everything you do.
As important is having a consistent look and feel for all your marketing. We work with a number of designers who can build or refresh your logo and create a style for you that works together well with your messages.
Not until we have a solid grasp of your brand messaging platform and look and feel do we begin creating your website and other materials. This is how we ensure your marketing reflects your business and stands out from the crowd.