While it may be important for you to have a presence on social media outlets such as Facebook, LinkedIn and/or Twitter, participation in these outlets is meaningless if not substantiated with engaging content. Content is still king. What you say and how you say it define who you are to your client base. Delivering well-written and thought- out material through the right mediums is the only way to be noticed and to build credibility from a marketing perspective.
In order to catch the attention of your clients and prospective clients amid the hoards of messages coming at them — all day, every day, from every direction — you need to deliver stronger messages and more informative, relevant and fresh content. To stand out in the crowd, your messages must be well-defined, polished and more hard hitting than ever before.
While social media has become a norm of today, keeping up with it can be exhausting. As a result, most people have grown highly selective about what they subscribe to and harder to impress because of the sheer volume of communication they receive. Consider how many email lists you have “unsubscribed” from in the past month, and how many invitations you have received to join another network, list or message string. Yes, we can help you to establish a presence in the world of social media. But more importantly, we can help you to communicate the right messages to the right audiences with content that engages your customer base. We can help you to create web content, newsletter communication, articles, white papers, promotional materials, press materials, presentations and more as we consult with you on a communications strategy that effectively disseminates your messages in the most appropriate places for your audience.
Visit us at www.amyzimmerman.net
Feel free to call to discuss your strategic communications, content and writing needs. And please feel free to forward this email to your colleagues and friends.