Today’s digital media is more pervasive than ever. Amid the bombardment of emails and offers coming at us from all directions, it’s important that your content is strong enough to stand out from the crowd. It’s easy to get lost in the clutter.
Following are a few tips for developing content that will make you stand out.
Demonstrate your expertise. Consider your expertise and what you do for clients on a regular basis that makes you valuable to them. Write about it from the perspective of how your clients benefit from your services.
Point out something your client base may not know. Is there an aspect of something in the industry or media that would be helpful for your clients and prospects to hear? Another side of the story? Perhaps there is something they are unaware of that would be helpful for them to know.
Educate.
What is commonly misunderstood by your clients? Helping clients and prospects understand aspects of what you do by explaining complicated but popular topics will make them more likely to contact you with questions.
Illustrate what you do with case studies. Case studies offer not only the opportunity to illustrate what you do, but describe a profile of your ideal client and how you make a difference. The goal of using a case study is to present a problem you solved for a client that shows how you could help others.
The content you share should support the key messages you’ve developed as the foundation of your communications plan. That foundation should based on key takeaways you want to leave with prospects and clients in all your communications. Let us help you create content that draws prospects to you, on a regular basis.
“The critic has to educate the public;
the artist has to educate the critic.”
Oscar Wilde