So Covid-19 has grounded your sales teams, and who knows for how long? While working from home has become a norm and Zoom has become the go-to for “personal” interactions, it just doesn’t replace face-to-face sales meetings. Many sales teams that once thrived on meeting their clients in person are struggling. Getting through that virtual door can be hard. We can help refine your knock so your clients and prospects open that virtual door and invite you in.
While your sales landscape may look different than it did a few months ago, making that personal connection should still be your focus.
Let’s start with your messaging. Have you adjusted your communications to be sensitive to today’s environment? Do you offer value that is cognizant of your prospects’ situations? Consider that not acknowledging the current situation can come across as dismissive.
In times like these, do your marketing messages offer:
- Value. Do you make it clear how you can help clients or prospects? How is your value different today than it was six months ago?
- Sensitivity to the times. Do you show an awareness of potential struggles of your clients and prospects?
- A clearly articulated message. Are you getting to your point relatively quickly? Attention spans are short these days, and so are patience levels with the volume of emails, calls and offers.
- Simplicity. Life is more complicated than ever. Let’s keep the marketing simple.
- Personal connection. Most of us have a lot less personal interaction and connections these days, and are thrilled to make new ones even virtually. Don’t be afraid to reach out to make those new connections—just do it mindfully.
- Prescriptive solutions. No one wants to be sold. We want solutions to real problems and challenges.
We can help you tailor your messages so that your value shines through and attracts your clients’ and prospects’ attention. Whether you need to refresh your website, beef up your social media marketing or create a whole new marketing communications plan, we’re here to help guide you through communicating amid uncertain times. Our focus is on your message and strategy, rather than “shiny technology.” That focus on the message is what will make the personal connection for you.