If perception is reality, then an important question to ask yourself is how your clients and prospects perceive your firm. Do your clients and prospects see your firm as you want it to be seen?
Strong, clear marketing messages can help shape that reality for your clients and prospects, focusing their attention on the most important aspects of your business. Developing strong strategic messaging before creating your marketing materials helps your firm make a consistent impression.
Our firm helps you build solid messaging platforms that:
Define and illustrate your value proposition. Your messaging platform should describe your unique value to clients and define the focus of your marketing materials. It helps your entire team better communicate. When everyone on your team understands the firms’ value proposition – and their role in delivering that value – everyone can communicate that value consistently.
Address potential challenges. Solid messaging helps you overcome any potential challenges or negative perceptions about your firm, and articulate positives. By addressing commonly asked questions before they’re posed, you can eliminate objections before they arise. Before creating any collateral materials, you should define your desired outcome, including exactly what you want to communicate to your target markets.
Tell a story. We put your business’s products and services into the context of a story. This not only helps your clients and prospects understand how you can help them, but also betters the chances they’ll retell your story.
Your messaging platform should be used as the foundation for all your outgoing communications.