Five reasons to develop and disseminate content for your business.
Content in the form of online and print magazine or trade publication articles, op-eds, social media and more is an efficient way to put your message in front of the right audiences. Following are five reasons to create strategic content for your business.
1. Establish yourself as an expert. Articles that appear on your website, or in the media can help establish you as an expert in your field, lending you street credibility. Put your viewpoints out there and illustrate what you know.
2. Get yourself noticed where it counts. Do you have a great product or service that not enough people know about or that you have a hard time articulating? Articulate your message in a medium where the people who will care will notice.
3. Give potential clients a reason to approach you. The best salespeople offer information that helps potential clients solve problems. Putting valuable information that people need out there gives them a reason to call and talk to you, without your sounding “sales-y.”
4. Leverage your content, not your advertising. Articles written by you can be leveraged to your client base on your website, in emails and through social media. Article content can go much deeper and further than advertisements.
5. Earn your clients’ attention. Attract your clients’ attention through valuable information you provide them, rather than buying it through advertising.
We work closely with our clients, financial and other professional service providers, to develop strategic messages and content. We place compelling messages where they get noticed by the appropriate prospects. Investment News, The Union Tribune and the San Diego Business Journal are just a few of the places our clients have been featured lately.
Got a story? Let us help you tell it. Call us to talk about how we can develop strategic content to reach your audiences.
“Don’t be afraid to go out on a limb.
That’s where the fruit is.”
Jackson Browne