Last week we talked with Nicole Coulter at RIA Central about branding basics for advisory firms. Asking the right questions, building a visual base, and communicating your brand consistently are the key ingredients for successful brands.
Branding doesn’t have to be complicated. In its truest form, branding is simply defining how you want your business to be perceived, and then realizing that vision through visual and verbal components.
We often find that established businesses that are either growing at a fast rate or that are experiencing stalled growth are well served by revisiting their branding to determine whether their messages have changed, and what to do about it if they have. Businesses change, expand and retreat over time and adapting your brand to match your vision as it changes is an essential part of your marketing. We especially find this true when target markets change, whether the target market has expanded or narrowed to serve a specific niche. This isn’t to say you should change your brand frequently, as your brand image should create a lasting impression that stays with your clients and prospects over the long term. Yet updating and refining your brand to make sure your messages are still hitting your desired targets is essential for your communication. Even just making sure your entire team is communicating the same brand messages can have a powerful impact on your business.
Read more here: The ABC’s of Branding your Advisory Business
We’d love to talk to you about your branding. Contact us today.