The Heart of the Message
Company Positioning & Executive Alignment
The Heart helps leadership teams clarify what their organization stands for, define shared messages and communicate consistently across every audience and channel. Because messaging needs to be defined at the onset and refined as companies and products evolve. For financial services firms, that clarity also needs to hold up under compliance and regulatory review.
Why is The Heart of the Message important now?
Clarifying your message has always been a key first step to any marketing communications effort. Enter AI, and every other digital tool. They can amplify a message, but they can just as easily amplify confusion if that message isn’t clear to begin with. The clearer your messaging from the outset, the more control you maintain over how your story is told, no matter who is telling it.
A Heart engagement is ideal for:
- Companies introducing new products or services
- Leadership teams following a merger, acquisition or reorganization
- Businesses refreshing their brand or market positioning
- Financial services and other professional services organizations
- Firms that need alignment among their teams, so they all speak to the same messages
A Heart engagement may include:
- Executive interviews to understand different perspectives and identify gaps
- A messaging and positioning workshop with key stakeholders
- In-depth examination of sales materials, websites, presentations, media appearances, etc.
The outcome of a Heart engagement:
- A messaging framework that reflects who you are, what makes you different and how your organization wants to be known. This framework is intended to be used for all the firm’s communications, from sales materials to media interviews
- Alignment on the firm’s purpose, positioning and differentiators
- Recommendations for communicating consistently across all marketing communications
- Confidence among key spokespersons
This approach draws on more than 25 years of hands-on messaging and positioning work with financial services and other professional services firms.
The Heart is just one of A.Z. Communications’ offerings. The Heart builds your company’s shared messaging framework, and The Voice equips individual leaders to deliver it. Both work alongside a full range of media relations, content development and public relations support. Heart engagements often lead into that ongoing work as well.
Every engagement is tailored to your organization and objectives. Let’s talk about what your organization stands for and how to say it clearly.
Phone
(858) 945-3263