Working with an outside communications agency or consultant can help your firm better communicate—with a fresh perspective. We help tell your story to attract clients in a lot of different ways. Marketing communications also means a lot of different things to different people, so here is a look at the scope of what we do at A.Z. Communications and how we do it.
Brand and communications audit. Brand audits are done to determine how effective your current efforts are, where you’ve been and how you could do better. Sometimes firms hire us just for the brand audit and implement our advice with their own internal teams. Other times, we start here informally before developing a communications plan.
Communications strategy and planning. Communication is only effective when your audience relates to your basic messaging. We start by defining your messaging strategy and then building out a plan to disseminate it. Your plan will be composed of several parts, most of which are discussed below.
Branding. Your brand is more than your logo. It’s a combination of everything your firm does, how you do it, and how you present it. The most basic components of your brand are your visual digital presence (logo, website, materials) and your messaging platform (written and spoken words). We help you develop a brand that defines how you want to be seen and heard.
Marketing communications. Your website and online presence, brochures, e-newsletters, event materials, and more are all part of your marketing communications, so making sure it all fits together with cohesive consistent messaging and design is crucial to your brand image.
Public relations. Being in the public eye means building and maintaining a positive profile in relevant media. Part of your plan may involve our reaching out to the media—locally and or nationally—to get your stories in the news. We may also work with you to take advantage of other public-facing activities like events or awards. And we’ll provide the media training you need to handle media interviews like a pro.
Social media. Social media is a simple way to stay in front of your audience on a regular basis. A communications firm can help set up your social media pages in line with your brand and craft/generate/create ongoing content.
Writing and editing. Compelling products and services demand exceptional writing. We’ll write or edit your website content, pitch decks, blogs, e-newsletters, speeches, presentations, media talking points, articles, and more.
Design. Your visual brand is what makes you not only immediately recognizable, but it contributes to your polish and professionalism. We partner with a host of graphic designers for your digital and print needs.
Crisis communications. How you communicate to your employees, clients and stakeholders in the midst of a crisis affects perception. If a crisis hits, you need to be prepared and have help on-hand.
A.Z. Communications has been providing communications strategy and execution to investment managers and other financial services firms since 2014. We love what we do and would love to help you. If we aren’t right for you, we’ll do our best to refer you to someone who might be a better fit. Feel free to text/call/email/DM.