What does strategic communications mean?

Strategic communications is about disseminating the right messages – what you really want to your clients and potential clients to know about you and your business – in everything you do. About aligning those messages with your strategic plan. About making sure that you are clearly telling your story to the right audiences. About perception. Because the difference between how you are heard and how you think you are heard is the difference between getting and losing the client.

We help companies showcase what they do. Similar to looking for a job and writing your resume and getting coached before the interview, we help businesses tell and write their story in all the appropriate places to sing their praises. We can help you build your web site content, marketing materials, articles, presentations, etc and put your business in the news. At A.Z. Communications, we help you define and disseminate your message so that clients and potential clients understand your value, and how you can solve their problem.

At A.Z. Communications, we’re your strategic communications consultant and writer. We’ll help develop your ideas, bring them to life and put them to work for you.

Get the Gist. Call or email us if you’d like to discuss your strategic communications and content needs. And please feel free to forward this email or our contact information to your colleagues and friends

 

 

In strategy it is important to see distant things

as if they were close and to take a

distanced view of close things.”  –Unknown

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