Is your brand and communications strategy in place for 2022? Whether you want to appeal to a different audience, increase your market share, take a stance or overcome a negative perception, your brand and communications planning can help you to achieve your goals. It’s up to you to tell your story the way you want it to be told – internally and externally — and the way you’d like your firm and your team to be perceived.
How we can help:
Assess. Message. Let’s talk about your future goals, assess where you want to go and how you are doing on the path to getting there. Getting your messaging right, the first step in building your brand – both internally and externally – will help put your whole team on task and attract the audiences you align with.
Plan. Build your Brand. Once we’ve crafted your messages, we’ll determine the most effective ways to put them out there. This includes internal and external communication. Communications plans have many parts, and a message can be disseminated in a multitude of ways. We like to break it down to a formula that works best for your firm, and then build out a plan that helps you keep it ongoing and consistent. It’s the sum of all the parts of your communications plan that builds your brand.
Keep it Up. Consistency is key. Messaging isn’t designed to slap under your logo and move on. It’s designed to be woven into everything you do. Consistent messages build and reinforce your brand over time.
Whether you are an investment manager working hard for your investors, a nonprofit working hard to do the best for those you serve, or something in between, we can build your communications strategy and brand that will put and keep you on the right track. Give us a call.