We’re talking about branding in Investment News this week, in the article “If advisers don’t have a defined brand, marketing efforts can fail.”
Branding is an important prerequisite for advisers when creating marketing materials or programs. Without creating a strong brand, your marketing efforts run the risk of being disjointed or inconsistent, and lacking purpose and effectiveness. Your brand is your story and all the elements of how you communicate it: visually, verbally and written. It serves as the foundation of all outgoing marketing and communications for your firm, and it’s important to define it on your own terms.
To read the full article, visit Investment News.
We welcome your thoughts and comments, and would love to talk with you about your firm’s brand.