by Amy Zimmerman | Jan 22, 2021 | Uncategorized
Building an integrated communications plan vs. chasing short-lived, myopic tactics. Too often, marketing and communications strategy and planning is lost on the pursuit of quick results from shiny, new marketing tactics. There are two general categories of such “shiny...
by Amy Zimmerman | Aug 31, 2020 | Uncategorized
So Covid-19 has grounded your sales teams, and who knows for how long? While working from home has become a norm and Zoom has become the go-to for “personal” interactions, it just doesn’t replace face-to-face sales meetings. Many sales teams that once thrived on...
by Amy Zimmerman | Apr 10, 2020 | Uncategorized
How and when to communicate during the Covid-19 crisis should be based on the answers to a few simple questions. What is your company doing that is either necessary to keep your people and clients safe, or that is helpful and makes you a trusted resource amid the...
by Amy Zimmerman | Feb 6, 2020 | Uncategorized
As speculation regarding the potential end of the bull market increases, many managers may find themselves unprepared for how and what to communicate to clients when the bear eventually emerges (and eventually, it will). Yet managers who provide a steady stream of...
by Amy Zimmerman | Jan 22, 2020 | Uncategorized
Let’s face it…content marketing is nothing new. It’s simply the sharing of materials—articles, blogs, social media posts, videos and infographics—online in a manner intended to be informational, rather than explicitly promotional. It’s meant to establish familiarity...
