GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Communicating Amid the Covid-19 Crisis
How and when to communicate during the Covid-19 crisis should be based on the answers to a few simple questions. What is your company doing that is either necessary to keep your people and clients safe, or that is helpful and makes you a trusted resource amid the crisis? How will you help minimize the negative impact of the crisis for your...
Messaging for all market environments
As speculation regarding the potential end of the bull market increases, many managers may find themselves unprepared for how and what to communicate to clients when the bear eventually emerges (and eventually, it will). Yet managers who provide a steady stream of communication with sound, strategic messages in both up and down markets—and up and...
A Simple Formula for Investment Management Content Marketing
Let’s face it…content marketing is nothing new. It’s simply the sharing of materials—articles, blogs, social media posts, videos and infographics—online in a manner intended to be informational, rather than explicitly promotional. It’s meant to establish familiarity and trust with the sender. Why is content marketing so important for investment...
It’s time to tell your story.
Are you an investment manager with a great product that needs to bring in assets? Do you have a story to tell? Or maybe you have a hard time telling your story? Here is a list to get you thinking about what you might need in 2020. Audit. Take a look not only at all your current and past marketing efforts and materials, but how those activities...
What will you say?
Words matter. Impressions last. With the lightning-speed of communications today, it can make a difference to take a step back and think about what and how your firm communicates to your clients and prospects. While you may be able to broadcast your message out there over social media platform channels and ads, you can do more harm than good if...
Is it time to change your asset growth strategy?
Re-evaluating your asset management firm’s marketing strategy Many asset management firms today, particularly those that have undergone periods of fast growth or change, are finding that their marketing efforts lack context and a common message. Friction may be apparent between sales, marketing and portfolio management teams, or the brand may not...