GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Audit your brand
Does your entire team tell the same story to clients, prospects and the outside world when talking about the firm and what it does? Does each team member’s understanding of your firm match the claims you make on your website and in your marketing materials? Does everyone tell the same story? Or do different members of the team – even partners...
Update and fine tune your messages.
With 2014 quickly coming to a close, it's a good time to re-examine the messaging in your firm's marketing materials to determine if it's time for a refresh. Even the most successful firms may want to look at how they can better communicate to keep their momentum rolling and further capitalize on success. Here are a few questions we ask our...
How does your firm compare?
A.Z. Communications helps investment managers and financial advisors stand apart from the crowd. While there are a multitude of marketing firms out there helping advisors market their business, here's how we differentiate ourselves. We are more than marketers; we have extensive financial services experience and know the industry. We know what...
Applying Pershing’s New Research
Pershing’s recently released new study, “What Do Top Advisors Say and What Do Investors Really Think?” reveals how top advisory firms set themselves apart and holds some important lessons. The study found that advisory firms with the highest rated value propositions tapped into four key elements: 1. Attributes of the firm 2. Benefits to clients...
Blankinship & Foster website launch
A.Z. Communications is pleased to announce the recent launch of Blankinship & Foster’s new website. A wealth management firm in Solana Beach, CA that provides integrated financial planning and investment management, the team came to us to help fine tune their messages for a new website and other materials. We put our years of experience working...
Develop content that counts.
Today's digital media is more pervasive than ever. Amid the bombardment of emails and offers coming at us from all directions, it's important that your content is strong enough to stand out from the crowd. It's easy to get lost in the clutter. Following are a few tips for developing content that will make you stand out. Demonstrate your...