GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
What’s all the hype about “content marketing?”
“Content marketing” is all the hype these days, part of the frenzy surrounding social media. While content is important and relevant to the world of marketing, it isn’t necessarily anything new. Public relations and marketing professionals have been delivering content through the media, various marketing materials and programs since the beginning...
Perception is your clients’ reality.
Word choices--both written and spoken--affect perception in every part of our marketing efforts: day-to-day conversations, presentations, web sites, marketing materials, social media outlets and more. Developing strong messaging before beginning your communications will help you consistently be perceived as you intend. In creating messaging for...
Overcome communication challenges.
While new clients approach us with a variety of challenges, most fall into one of the following categories: "We know we have a great service, but not enough people know about it. "Our potential clients don't understand what or the full extent of what we do. "We have great ideas for [a new website, articles, blog, newsletter, etc.], but don't have...
Get your story straight.
Whether you've been in business for 3 months or 30 years, making sure you have your story straight, firm wide, carries an equally high level of importance. What do you offer your clients? How is this different from what your competitors do? Perhaps most importantly, how are you communicating this on a regular basis to your clients, prospects and...
Client Showcase
Websites we helped launch. We've been busy helping to launch websites to showcase new businesses and programs as well as to update existing sites with fresh content. Below are just a few examples of what we've been working on. www.ashdon.com Ashdon Investment Management is a SEC registered investment advisory firm and multi-family office located...
Recapping 2011. Recalibrating for 2012.
When I launched this business more than four years ago, a lot of people, some close friends and family included, told me I was crazy. Through some rocky times in the tumultuous economy of the past few years, I have often thought they were right. Yet during this time, A.Z. Communications has had the privilege of working with some of the highest...