GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Spread your word.
Five reasons to develop and disseminate content for your business. Content in the form of online and print magazine or trade publication articles, op-eds, social media and more is an efficient way to put your message in front of the right audiences. Following are five reasons to create strategic content for your business. 1. Establish yourself as...
How to build effective communication and content strategies.
Most of us have grown highly selective about who and what we subscribe to, online and in print, and harder to impress because of the sheer volume of communication we receive. Consider how many email lists you have “unsubscribed” from in the past month, and how many invitations you have received to join another network, connect with another...
What’s all the hype about “content marketing?”
“Content marketing” is all the hype these days, part of the frenzy surrounding social media. While content is important and relevant to the world of marketing, it isn’t necessarily anything new. Public relations and marketing professionals have been delivering content through the media, various marketing materials and programs since the beginning...
Perception is your clients’ reality.
Word choices--both written and spoken--affect perception in every part of our marketing efforts: day-to-day conversations, presentations, web sites, marketing materials, social media outlets and more. Developing strong messaging before beginning your communications will help you consistently be perceived as you intend. In creating messaging for...
Overcome communication challenges.
While new clients approach us with a variety of challenges, most fall into one of the following categories: "We know we have a great service, but not enough people know about it. "Our potential clients don't understand what or the full extent of what we do. "We have great ideas for [a new website, articles, blog, newsletter, etc.], but don't have...
Get your story straight.
Whether you've been in business for 3 months or 30 years, making sure you have your story straight, firm wide, carries an equally high level of importance. What do you offer your clients? How is this different from what your competitors do? Perhaps most importantly, how are you communicating this on a regular basis to your clients, prospects and...