GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
It’s time to tell your story.
Are you an investment manager with a great product that needs to bring in assets? Do you have a story to tell? Or maybe you have a hard time telling your story? Here is a list to get you thinking about what you might need in 2020. Audit. Take a look not only at all your current and past marketing efforts and materials, but how those activities...
What will you say?
Words matter. Impressions last. With the lightning-speed of communications today, it can make a difference to take a step back and think about what and how your firm communicates to your clients and prospects. While you may be able to broadcast your message out there over social media platform channels and ads, you can do more harm than good if...
Is it time to change your asset growth strategy?
Re-evaluating your asset management firm’s marketing strategy Many asset management firms today, particularly those that have undergone periods of fast growth or change, are finding that their marketing efforts lack context and a common message. Friction may be apparent between sales, marketing and portfolio management teams, or the brand may not...
What makes financial marketing successful?
As a product or service provider, it’s part of your job to educate your client base about what makes your product or service different and how it can solve a problem or meet a need. Yet so many providers fail to clearly communicate in a manner that their clients clearly understand. The investment management and financial advisory industries are...
What’s a brand audit?
A brand audit is an evaluation of everything that makes up a firm's identity and the impression it leaves. It's a close look at the firm's look and feel, messages, voice, marketing materials and online presence. Determining how your brand is being perceived in the marketplace and by your clients is an important step toward improving your...
Signs your firm needs a rebrand
With the speed of communication today, perceptions are created quickly. Taking the time to create the perception you define in a well-thought-out brand can be an invaluable investment in your firm. Your brand defines your firm's personality, and serves as the foundation of all your marketing strategy and communication. Following are some signs...