GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Address negative perception, head on.
We're quoted in Investment News (Get Clients on Board with a Merger or Acquisition) this week, talking about important components of rebranding when two firms merge into one. The point we make is that whether it's your firm's brand or rebrand, it's important to be proactive in your communication and address any potential negative perception from...
Build trust with clients
How do you convey trust to your clients? We're published in the January 26 issue of Investment News talking about how to build trust with clients through clear communication and transparency. Because if you can't clearly communicate your value and strategies, your clients and prospects are unlikely to trust you. Take a peek: "Build trust with...
Audit your brand
Does your entire team tell the same story to clients, prospects and the outside world when talking about the firm and what it does? Does each team member’s understanding of your firm match the claims you make on your website and in your marketing materials? Does everyone tell the same story? Or do different members of the team – even partners...
Update and fine tune your messages.
With 2014 quickly coming to a close, it's a good time to re-examine the messaging in your firm's marketing materials to determine if it's time for a refresh. Even the most successful firms may want to look at how they can better communicate to keep their momentum rolling and further capitalize on success. Here are a few questions we ask our...
How does your firm compare?
A.Z. Communications helps investment managers and financial advisors stand apart from the crowd. While there are a multitude of marketing firms out there helping advisors market their business, here's how we differentiate ourselves. We are more than marketers; we have extensive financial services experience and know the industry. We know what...
Applying Pershing’s New Research
Pershing’s recently released new study, “What Do Top Advisors Say and What Do Investors Really Think?” reveals how top advisory firms set themselves apart and holds some important lessons. The study found that advisory firms with the highest rated value propositions tapped into four key elements: 1. Attributes of the firm 2. Benefits to clients...