by Amy Zimmerman | Sep 7, 2021 | Uncategorized
Investment advisory firms come to us to build communication platforms to launch new ETFs and mutual funds, and to attract new interest in existing funds. We’ve helped banks get the word out about not only their services but the philanthropic work they do in their...
by Amy Zimmerman | Aug 20, 2021 | Uncategorized
In a time of constant change and uncertainty, the only thing we know for sure is that “the only constant is change.” So how do you prepare your business for continuing uncertain times? While your company, products and services may or not fare with some degree of...
by Amy Zimmerman | Feb 25, 2021 | Uncategorized
A.Z. Communications is offering a mini rebrand package for professional services firms to help reset and relaunch brands and messaging. Whether your services have evolved or remained steadfast over the past year, it may be time to think about...
by Amy Zimmerman | Feb 5, 2021 | Uncategorized
An effective communications plan has multiple components, is strategically thought out and integrated across channels. At its core is a story with a clear message. To quote Simon Sinek, “For a megaphone to work, clarity must come first.” In other words, before you...
by Amy Zimmerman | Jan 22, 2021 | Uncategorized
Building an integrated communications plan vs. chasing short-lived, myopic tactics. Too often, marketing and communications strategy and planning is lost on the pursuit of quick results from shiny, new marketing tactics. There are two general categories of such “shiny...
by Amy Zimmerman | Aug 31, 2020 | Uncategorized
So Covid-19 has grounded your sales teams, and who knows for how long? While working from home has become a norm and Zoom has become the go-to for “personal” interactions, it just doesn’t replace face-to-face sales meetings. Many sales teams that once thrived on...
