GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Let’s talk about your communications plan.
An effective communications plan has multiple components, is strategically thought out and integrated across channels. At its core is a story with a clear message. To quote Simon Sinek, “For a megaphone to work, clarity must come first.” In other words, before you start your communications plan, it’s important to do some work up front, and get...
Look! Shiny new marketing tactic!
Building an integrated communications plan vs. chasing short-lived, myopic tactics. Too often, marketing and communications strategy and planning is lost on the pursuit of quick results from shiny, new marketing tactics. There are two general categories of such “shiny new marketing tactics." The first trap is generally set when a new sales...
How to get in the virtual door
So Covid-19 has grounded your sales teams, and who knows for how long? While working from home has become a norm and Zoom has become the go-to for “personal” interactions, it just doesn’t replace face-to-face sales meetings. Many sales teams that once thrived on meeting their clients in person are struggling. Getting through that virtual door can...
Communicating Amid the Covid-19 Crisis
How and when to communicate during the Covid-19 crisis should be based on the answers to a few simple questions. What is your company doing that is either necessary to keep your people and clients safe, or that is helpful and makes you a trusted resource amid the crisis? How will you help minimize the negative impact of the crisis for your...
Messaging for all market environments
As speculation regarding the potential end of the bull market increases, many managers may find themselves unprepared for how and what to communicate to clients when the bear eventually emerges (and eventually, it will). Yet managers who provide a steady stream of communication with sound, strategic messages in both up and down markets—and up and...
A Simple Formula for Investment Management Content Marketing
Let’s face it…content marketing is nothing new. It’s simply the sharing of materials—articles, blogs, social media posts, videos and infographics—online in a manner intended to be informational, rather than explicitly promotional. It’s meant to establish familiarity and trust with the sender. Why is content marketing so important for investment...