GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
What makes financial marketing successful?
As a product or service provider, it’s part of your job to educate your client base about what makes your product or service different and how it can solve a problem or meet a need. Yet so many providers fail to clearly communicate in a manner that their clients clearly understand. The investment management and financial advisory industries are...
What’s a brand audit?
A brand audit is an evaluation of everything that makes up a firm's identity and the impression it leaves. It's a close look at the firm's look and feel, messages, voice, marketing materials and online presence. Determining how your brand is being perceived in the marketplace and by your clients is an important step toward improving your...
Signs your firm needs a rebrand
With the speed of communication today, perceptions are created quickly. Taking the time to create the perception you define in a well-thought-out brand can be an invaluable investment in your firm. Your brand defines your firm's personality, and serves as the foundation of all your marketing strategy and communication. Following are some signs...
What are you saying?
Words matter. Impressions last. With the lightning-speed of today's communications, it can make a difference to take a step back and think about what and how your firm communicates to your clients and prospects. Often we find that RIA firms and investment product management teams are surprised by the unintentional messages they and their teams...
Why are you in business?
The simple answer to one question, "Why are you in business," can be used to start building the foundation of an authentic and meaningful brand, and subsequently all your marketing communications efforts. Perhaps the reason you are in business is "to help people retire," or "to support and invest in environmentally friendly companies," or "to...
A little communication can go a long way
Advisors and investment managers should have a communication plan in place so they can be proactive during volatile, uncertain times. As the media routinely exaggerates negative economic stories, investors have a natural tendency to panic. In the midst of that panic, clients need a rational, logical voice to explain market behavior and define...