GIST
Get the GIST of what’s happening with A.Z. Communications, our clients and what we could be doing to help you build your business.
Why are you in business?
The simple answer to one question, "Why are you in business," can be used to start building the foundation of an authentic and meaningful brand, and subsequently all your marketing communications efforts. Perhaps the reason you are in business is "to help people retire," or "to support and invest in environmentally friendly companies," or "to...
A little communication can go a long way
Advisors and investment managers should have a communication plan in place so they can be proactive during volatile, uncertain times. As the media routinely exaggerates negative economic stories, investors have a natural tendency to panic. In the midst of that panic, clients need a rational, logical voice to explain market behavior and define...
Is it time to refresh your brand?
Do your marketing communications materials tell a consistent story about your firm, why it exists and what services you provide? Does each member of your team tell the same story? Or do you have multiple approaches and messages coming out of your firm? If you surveyed clients and asked them to cite your biggest strengths or attributes, would...
Perception is your clients’ reality.
If perception is reality, then an important question to ask yourself is how your clients and prospects perceive your firm. Do your clients and prospects see your firm as you want it to be seen? Strong, clear marketing messages can help shape that reality for your clients and prospects, focusing their attention on the most important aspects of...
The ABC’s of Branding your Advisory Practice
Last week we talked with Nicole Coulter at RIA Central about branding basics for advisory firms. Asking the right questions, building a visual base, and communicating your brand consistently are the key ingredients for successful brands. Branding doesn't have to be complicated. In its truest form, branding is simply defining how you want your...
Without a strong brand, adviser marketing runs the risk of being disjointed or inconsistent
We're talking about branding in Investment News this week, in the article "If advisers don't have a defined brand, marketing efforts can fail." Branding is an important prerequisite for advisers when creating marketing materials or programs. Without creating a strong brand, your marketing efforts run the risk of being disjointed or inconsistent,...